| Mike Hayes | |
|---|---|
| Born | Michael 11th September Weymouth, England |
| Residence | England |
| Nationality | British |
| Occupation | Businessman |
| Employer | Sega |
| Known for | Setting Up Sega Racing Studio, Acquiring Creative Assembly, Sports Interactive |
| Home town | Warwick |
| Title | Mr |
| Political party | Conservative |
| Religion | Christian |
| Spouse | Michelle Hayes |
| Children | Lucy Hayes and Martha Hayes |
| Parents | Pam Hayes and David Hayes |
Michael "Mike" Hayes is an English businessman, best known as the president and CEO of SEGA Europe and SEGA of America (collectively SEGA West).
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Mike Hays earliest video game credits show that he was involved in the localization of Starcraft at Blizzard Entertainmentsin 1998.[1] His Later credits from 2002 - 2003 he is credited in various Codemasters games for a role in public relations.[2]
During the late 1980's Mike was employed by General Foods (soon to be bought by Kraft), where he was a Brand Manager and then Marketing Manager on their desserts products including Angel Delight and Bird's Custard. It is unknown where he was employed between then and 2001.
Joined the company in 2004 as Managing Director.[3]In 2005, Hayes became president contributing to the company's reinvention from a hardware maker to a third-party games publisher. In his tenure as COO of SEGA Europe, he was credited for restoring SEGA's dominance in Europe by setting up the now-defunct Sega Racing Studio and acquiring video game studios Creative Assembly and Sports Interactive.[4]
In June 2009, Mike Hayes replaced Simon Jeffery as President Sega of America, becoming the head of all Western SEGA branches.[5][6]